We’re Alejandro and Gustavo Alcojor — riders first, always.

 

We didn’t start in an office. We started in the dirt — on sketchy jumps, in steep chutes where the brakes barely held.

 

We created this brand because we were tired of choosing between comfort or style. We wanted all of it. So we stopped looking for it… and started building it.

 

The truth is, the saddles we loved for freeride and bikepark days just didn’t work when it came to pedaling — especially on e-bikes. And we definitely weren’t about to settle for some XC saddle that killed the whole vibe.

 

So we built something that could handle both: something you can push uphill and still trust when things get fast, loose, and unpredictable.

 

We’re not a big corporation. We test, break, adjust, and ride again.